![]() And, although art lovers we may all be, value in the form of recognition alone really isn’t enough to drive you to redesign your logo. And, according to experts, more and more part of a brand experience. ![]() ![]() Unquestionably, logos are part art form, part fabric of consciousness, part popular culture. SEE ALSO: Podcast Ep 3: What Is the Role of Marketing and Branding Within Organizations? Although Facebook, aka Meta, doesn’t have to rely on any logo given their place in the brand firmament – but with a gazillion dollars to spend on marketing when they so choose, why make a logo so redundant? And why not engage an independent design firm to assist? And, while I’m sure someone could rationalize why this logo screams “metaverse”, I can’t think why. Class dismissed.įacebook said they “needed to future-proof the symbol” but my son thought it was “evocative of the past”, noting infinity symbols are nothing new. It can easily be applied across media platforms. Logos without corners are nonthreatening. Blue is historically associated with safety and trustworthiness (ha!). According to my graphic designer son, it was logo design 101. Some branding and design experts suggested the change was an attempt to deflect news of recent scandals. No vaccination passport required, but you will need a virtual reality headset. I’ve been thinking about logos since Mark Zuckerberg announced Facebook changed its name to “Meta, the next evolution of social connection.”Īs I understand, the metaverse is a hypothesized iteration of the internet, supporting 3D virtual environments.
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